Because every child deserves to see themselves.

  • South Asian Owned

    Our South Asian heritage shapes everything we do

  • Parent Driven

    Designs made by parents, for parents

  • Made in India

    A mark of quality and craftsmanship

  • Eco-friendly

    From eco-friendly materials to eco-conscious packaging

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Made with Love

As parents ourselves, every aspect of our brand is personal. Each design has been thoughtfully created with parents in mind and our brand mission is inspired by our own children. We want all South Asian children to celebrate their culture and identity and feel seen. Because representation matters.

Read Our Story